Guten tag. This blog begins with a rationale for why I dislike overwrought bios. I hate to write about myself in the third person. I’d rather show you how I write and let you decide if we’re a suitable match. Nevertheless, you need to understand that I know what I’m talking about when it comes to copywriting. So here’s my story.

I’m a classic A-type, Taurus go-getter. When I was three, my mom came to pick me up from day care. When she walked in the room, she saw all the other little people sitting in a circle around me. I was reading to them.

When I was 17, I started working at Dahlin Smith White Advertising (which is now EuroRSCG 4D) as a runner and receptionist. I worked there through college, often full time, while still managing to graduate in three years with a 3.7 GPA in English Literature. I opportunistically crammed in a summer abroad in Germany, under the hopes that I could eventually learn to speak the language so well that I could get a job there in publishing. Alas, I spent too much time in the beer gardens perfecting my hand-to-bier-stein hoist rather than my umlaut inflections. Although my pronunciation improved with the number of steins partook, I did not become fluent in the language. This was a momentary weakness in my otherwise go-getter-ness.

While at DSW, I soaked up the beginning of the mass computer revolution. I witnessed the development and unveiling of the Intel Inside campaign, and worked under the brains who branded Intel. I knew all the media reps. I read every InfoWorld, Business Week and Forbes for two years searching and marking Intel ads. I ran the media library like an Aryan schoolmarm, scolding anyone who did not return materials in a timely manner. I wrote competitive analysis after competitive analysis about various companies and industries.

Then I quit to work at a mortgage company. In hindsight I can see that this not a wise career path, but I was young and naive. I don’t normally talk about this time period because I took this job for love, a very ill conceived move. My boyfriend at the time convinced me that I would make a good mortgage broker and we could cash in on the refinancing boom. What was I thinking?!? I got an A on a college paper entitled, “The Phantasmagoria of Allusion and Illusion in James Joyce’s Ulysses”. Did I really think that mortgage banking would do it for me? I quit four months later and decided to go to grad school.

Meanwhile I applied to work at the library. I didn’t get the job because when asked about how I would handle the tedium of re-shelving books I replied, “I have an active fantasy life.” So I studied for the GRE, read a lot of books and watched bad TV.

Then Jon White called. I am incredibly grateful to Jon White, DSW Creative Director. I remember vividly where I was when he called and asked me to come and write for DSW. I was sitting on my couch watching Beverly Hills 90210 re-runs. I had no clue what I was going to do with my life after yet another dismal experience with standardized tests.

So I started writing. Eleven years later, here I am.