I’m still obsessed about this brand strategist who thinks I’m lazy. Why am I dwelling on this? Because I’m not lazy and I feel spited? Because it’s true, I really am lazy? Because a woman said this, perhaps a woman that I want to respect and support, and whom I’d like to respect and support me?

Over XL margaritas, which release the beast within, Bryan says, “Take the bull by the horns. Stop dwelling on this, call her up and go to lunch. Apologize and see what happens.”

Brilliant.

All this obsessing is because I’m feeling vulnerable. I have no Motive. The revenue from the projects that I could have had from them is gone. The week-to-week contact with the people is gone. The physical space is gone. I drive by 5th and Lenora and have no reason to drive around the block four times looking for a meter.

So this big part of my identity is missing.

When a customer base leaves, what happens to the brand? It evolves or dies. I must do the same.