Ok, screw it. I’m emotional. Haven’t had a new project in over a month. Big questions always come up in this situation. Can I do this? Am I good at what I do? Should I be doing this? Should I get some Prozac?

One of the things I’d like to do with my life is market a simple product. So when I read about Clip-n-Seal, I became jealous. Their marketing materials made me even more so.

http://www.clip-n-seal.com/

I ordered a Clip-n-Seal Variety 3 Pack from their website. The package arrived in two days. The friendly green and white identity from the website continued throughout their packaging. The product is pretty straightforward, and the insert continues this theme. The simple illustrations detail how to use the product, and the copy explains where to use the product and how the idea came about. Their voice perfectly matches the design of their identity-friendly and as easy to read as the product is to use. But the true brilliance of the copy is the use of specific phrases that resonate with the type of person who spends $5 on three molded plastic seals. Espresso beans. Blue corn chips.

I also love the handwritten “thanks” on the invoice. I love the way the enclosed business card is sealed in a small baggie with a miniature Clip-n-Seal. I love the fact that they turned the mailing package inside out so that their mailing label, and brand, are all that I see when I find the package on my doorstep. Clever and thoughtful. I love designers.

They have a blog. I follow their blog because I like to watch how small, innovative companies are using blogs to narrate their experiences.