I love how Apple is describing the new iPod nano as “about as thick as two credit cards.” That’s perfectly evocative and plain ole’ good copywriting.

I talked to the Cornish College of the Arts Design Program’s senior class today. They’re going to be designing an attendee packet for the Icograda Design Week Seattle conference that I’m working on. I’m in charge of all the writing and messaging for this event. The questions asked by the students reminded me of the importance of audiences. In marketing and advertising, it all comes back to the audience. Good design, advertising and branding invariably expose a hidden desire or need. I hope that I helped this group to get into the heads of their audience. I’ll be going back to class in November to see what they come up with.

“George Bush doesn’t care about black people.”

- Kanye West