Nano and credit cards

I love how Apple is describing the new iPod nano as “about as thick as two credit cards.” That’s perfectly evocative and plain ole’ good copywriting.

SLUNG BY Britt INTO Wordslinging
AT 5:40 pm on September 19, 2005

What do you think about how Apple is pitching the new iPod video-or should I say just ‘the new iPod’? Personally I feel it’s a wise maneuver to not dilute their brand with extraneous labels that only describe minimal functional changes, ‘iPod Photo’ for instance. Best to keep it simple I feel, though I know many who disagree.

Comment by Alex — October 14, 2005 @ 10:59 am
It’s classic “Apple” how they’re approaching the iPod with video. I’ve always admired how they turned their name, and the word “Macintosh,” into vernacular. They’re doing it again with the iPod. This is very deliberate and a smart way to deploy a brand extension. Of course, they have great products to back it up.

With so many choices in so many areas of our lives, it’s a strategy to get the masses to shell out a couple hundred bucks without having to think too hard. Oh, an iPod with video? Of course, I MUST have it now!

And don’t overlook the timing. Pre-Christmas with enough time to tweak production for demand.

Comment by Britt — October 14, 2005 @ 12:27 pm

Wordslinger