Comments on: Nano and credit cards http://wordslinger.com/blog/2005/09/nano-and-credit-cards/ Corporate Poetry Thu, 20 Nov 2008 11:12:35 +0000 http://wordpress.org/?v=2.1 By: Alex http://wordslinger.com/blog/2005/09/nano-and-credit-cards/#comment-4 Alex Fri, 14 Oct 2005 17:59:14 +0000 http://wordslinger.com/blog/2005/09/nano-and-credit-cards/#comment-4 What do you think about how Apple is pitching the new iPod video-or should I say just 'the new iPod'? Personally I feel it's a wise maneuver to not dilute their brand with extraneous labels that only describe minimal functional changes, 'iPod Photo' for instance. Best to keep it simple I feel, though I know many who disagree. What do you think about how Apple is pitching the new iPod video-or should I say just ‘the new iPod’? Personally I feel it’s a wise maneuver to not dilute their brand with extraneous labels that only describe minimal functional changes, ‘iPod Photo’ for instance. Best to keep it simple I feel, though I know many who disagree.

]]> By: Britt http://wordslinger.com/blog/2005/09/nano-and-credit-cards/#comment-5 Britt Fri, 14 Oct 2005 19:27:52 +0000 http://wordslinger.com/blog/2005/09/nano-and-credit-cards/#comment-5 It's classic "Apple" how they're approaching the iPod with video. I've always admired how they turned their name, and the word "Macintosh," into vernacular. They're doing it again with the iPod. This is very deliberate and a smart way to deploy a brand extension. Of course, they have great products to back it up. With so many choices in so many areas of our lives, it's a strategy to get the masses to shell out a couple hundred bucks without having to think too hard. Oh, an iPod with video? Of course, I MUST have it now! And don't overlook the timing. Pre-Christmas with enough time to tweak production for demand. It’s classic “Apple” how they’re approaching the iPod with video. I’ve always admired how they turned their name, and the word “Macintosh,” into vernacular. They’re doing it again with the iPod. This is very deliberate and a smart way to deploy a brand extension. Of course, they have great products to back it up.

With so many choices in so many areas of our lives, it’s a strategy to get the masses to shell out a couple hundred bucks without having to think too hard. Oh, an iPod with video? Of course, I MUST have it now!

And don’t overlook the timing. Pre-Christmas with enough time to tweak production for demand.

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