Words I just read in this report that define how companies will have to market to stay alive:

bottom up

experience

community

From Charlene Li.

Blogs are here to stay. Their shape will change, but the people want to have their say.

A farm-raised quail released for hunters to shoot.

Fom The Daily Show, via Boing Boing.

More and more companies are killing off the press release and using their blogs as primary marketing tools, especially when taking a stance on an issue. From Steve Rubel’s post, One if By Land, Two if By Blog.

One of my clients, Jobster, takes this approach with their blog. They’re creating marketing content. You’ve got to have content to tell a story.

Interesting word. A person of Caucasion, Black, American Indian and Asian racial background, according to Wikipedia.

See how this word is used in the new Rolling Stone cover story on Kanye West