Today I met with the Designers to map out pagination for the brochure. This is the blueprint stage. I brought a rough content outline. We worked through each section, talking about ideas best represented visually and how to structure the copy and requisite graphical elements to maintain interest. There’s also the over-arching concept of the piece and how that builds from page to page. We need 12 pages to tell this story.

The meeting took 1 1/2 hours. Now I write a first draft of copy. The Designers will take that content and flow it into the layouts they’re developing. We’ll spend the better part of a week refining the piece before the client sees a complete first look at the brochure. And then the copy revisions begin.