The project: feedback on round 2
This is the email the Designer sent after the presentation:
They loved the brochure!
At first I presented the normal-sized version of the new brochure, and the CEO was nodding his head from spread to spread. He really liked Britt’s sample bullet point copy. They liked the illustration style as well. His main feedback was that he thinks the set-up could be drawn out a little more aspirationally in the payoff.
Then I showed them the oversized version. The Director of Marketing thought it might be a hassle for people to unfold. CEO loved it. CEO and I both talked DM into it eventually. CEO loved the boldness of the graphic at the large size, and he picked up on the timeliness and casual feel that printing oversize on fake newsprint would create. They might want to execute the brochure in both sizes, so CEO wants us to price both versions.
They bought off on the illustration style.
I told them next step would be to develop real copy (Britt, I’ll talk to you about the new opening spread), show real illustrations, and start working on mechanicals.
I think that’s about it…
Have a good weekend.