Blender therapy
Do you have the guts to grind up your new iPhone into a smoking cocktail of twisted metal and dust?
In the name of marketing brilliance, Blendtec does.
There’s been a lot of discussion about Blendtec, the company behind the Will It Blend? campaign. Check out Groundswell for a summary of what’s going on with this company and their visceral marketing campaign that’s generating big buzz.
I want one of these blenders, and I’m a skeptical marketer who sees through most claims of product gusto. I see it as blender therapy, which over time is likely to be way more cost-effective than retail therapy.
You don’t like my copy? Fine. That 50-page Word doc just became bedding for my worm bin. Stuck in traffic for 2.5 hours on a 100-degree Friday afternoon? No worries. This baby whips up double-strength margaritas that go zero to drunk in under 60 seconds. You want to break in my house and steal my plasma TV? Well step right over here. I’d like for your hand to meet my little rotating friend of fury.
Yes. I can really see myself with this product. I could make a movie about this blender.
