An Unexpected Opportunity for Brand Consistency
As more people use mobile smart phones, it is important to name your company’s wireless network after the name of your company.
By naming your network, wireless users will be exposed to your company’s name and encouraged to walk in to your business to get on to your network (if your company allows walk-ins).
“It’s a branding opportunity for businesses,” said telecommunications consultant Brian Wade, who helped a barber shop in the Pike Place Market name its network. “It’s especially beneficial in high traffic areas.”
If you haven’t named your wireless network, chances are it named itself. Usually, the default name is the name of the company that manufactured the network router. So instead of your company name, potential customers see “linksyswireless1.” It’s also common for the default name to appear as some nonsense list of letters and numbers, such as SHSH7A.
Rather than promote the name of your router or confuse passersby with a nonsense name, take advantage of an opportunity for brand consistency; name your wireless network.
What a great idea for marketing, but should only ring true for public networks. For private corporate networks the more ambiguous the better. This way if someone is trying to FIND your network to hack it, then it will be all that harder to find.
Comment by Johnny — October 15, 2007 @ 9:04 pm
Good thought. Thanks.
Comment by Maija — October 16, 2007 @ 10:32 am