Breakfast at Starbucks
While in Starbucks today, I noticed marketing signage near the barista’s counter that read, “…your daily coffee and breakfast spot.” The word breakfast jumped out at me—it’s not how Starbucks usually talks about their pastry and bagel displays.
Could Starbucks’ use of the word breakfast be a response to increased competition from McDonalds, the breakfast king?
According to the Seattle PI, Starbucks and McDonalds compete for customers in the coffee arena:
“Starbucks may soon offer free Wi-Fi in order to compete with McDonalds, which started peeling away some customers with less-expensive coffee.”
Is Starbucks looking to counter with increased competition for the breakfast set?
There are 27 items on the McDonalds breakfast menu, including the Egg McMuffin®, Sausage Biscuit and Sausage Burrito. Starbucks is clever (and bold) to put the pumpkin spice scone amid the fray.
The sausage biscuit rocks!
Comment by Johnny — October 19, 2007 @ 2:51 pm
[…] of new marketing drivers to reap reward or stay competitive in spite of change. As I wrote in a recent post, I think Starbucks is doing that with the word “breakfast” right […]
Pingback by Wordslinger » Agents of Change — November 5, 2007 @ 3:57 pm
[…] hung signage that features their version of the egg muffin in stores this week. I wrote about the sudden appearance of McDonalds-like breakfast at Starbucks three weeks ago, before the new […]
Pingback by Wordslinger » Starbucks’ breakfast battle cry continued — November 7, 2007 @ 5:34 pm