Comments on: Differentiate with Story and Tone http://wordslinger.com/blog/2007/10/differentiate-with-story-and-tone/ Corporate Poetry Wed, 07 Jan 2009 02:06:24 +0000 http://wordpress.org/?v=2.1 By: Britt http://wordslinger.com/blog/2007/10/differentiate-with-story-and-tone/#comment-522 Britt Fri, 26 Oct 2007 02:08:23 +0000 http://wordslinger.com/blog/2007/10/differentiate-with-story-and-tone/#comment-522 Nice pics! So true about authentic tone of voice. I love to see companies embrace who they are and speak their minds. He's marketing like he has nothing to lose. In making my own product choices, I'm drawn to companies that aren't afraid to piss off a focus group. Great post. Nice pics!

So true about authentic tone of voice. I love to see companies embrace who they are and speak their minds. He’s marketing like he has nothing to lose. In making my own product choices, I’m drawn to companies that aren’t afraid to piss off a focus group.

Great post.

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