There’s a thoughtful Bill Virgin editorial in today’s Seattle P-I: “All those cliches aside, momentum is a real force in business”

Highlights of the column:

- A brief look at Starbucks loss of momentum, which Maija has talked about.
- How the success of momentum can result in the 3 Cs: “cockiness, complacency and carelessness.”
- Apple’s marketplace momentum and their triumvirate of design, functionality and marketing.
- Most importantly, momentum is a “self-fueling mechanism both internally (with employees) and externally (with customers and competition).”

From a creative standpoint, loss of momentum is disastrous when you’ve got a team of writers, designers and programmers hurtling away at your project. The best ideas come from riffing off of one another under tight deadlines.