Comments on: Starbucks’ breakfast battle cry continued http://wordslinger.com/blog/2007/11/starbucks-breakfast-battle-cry-continued/ Corporate Poetry Wed, 07 Jan 2009 06:01:29 +0000 http://wordpress.org/?v=2.1 By: alex http://wordslinger.com/blog/2007/11/starbucks-breakfast-battle-cry-continued/#comment-526 alex Thu, 08 Nov 2007 19:52:38 +0000 http://wordslinger.com/blog/2007/11/starbucks-breakfast-battle-cry-continued/#comment-526 Interesting. You'd think that they would make more of an effort to emphasize the gourmet aspect of their breakfast offerings. Or simply call out that their items are an indulgence you deserve (just like the coffee), and are 'premium' compared to the competition. What I'd really like to see however is something with teeth, for instance some sort of tagline that snarks, "5 gourmet Sandwiches, none of which start with 'Mc-'" Interesting. You’d think that they would make more of an effort to emphasize the gourmet aspect of their breakfast offerings. Or simply call out that their items are an indulgence you deserve (just like the coffee), and are ‘premium’ compared to the competition.

What I’d really like to see however is something with teeth, for instance some sort of tagline that snarks, “5 gourmet Sandwiches, none of which start with ‘Mc-’”

]]> By: Maija http://wordslinger.com/blog/2007/11/starbucks-breakfast-battle-cry-continued/#comment-527 Maija Thu, 08 Nov 2007 20:02:45 +0000 http://wordslinger.com/blog/2007/11/starbucks-breakfast-battle-cry-continued/#comment-527 Great points. Thanks. And I love the idea of snark. Great points. Thanks. And I love the idea of snark.

]]> By: Johnny http://wordslinger.com/blog/2007/11/starbucks-breakfast-battle-cry-continued/#comment-528 Johnny Sat, 10 Nov 2007 05:17:47 +0000 http://wordslinger.com/blog/2007/11/starbucks-breakfast-battle-cry-continued/#comment-528 Or maybe the tag line "Won't give you diarrhea" would properly differentiate Starbucks and McDonald's. Or maybe the tag line “Won’t give you diarrhea” would properly differentiate Starbucks and McDonald’s.

]]> By: Wordslinger » Momentum http://wordslinger.com/blog/2007/11/starbucks-breakfast-battle-cry-continued/#comment-534 Wordslinger » Momentum Tue, 20 Nov 2007 17:27:53 +0000 http://wordslinger.com/blog/2007/11/starbucks-breakfast-battle-cry-continued/#comment-534 [...] A brief look at Starbucks loss of momentum, which Maija has talked about. - How the success of momentum can result in the 3 Cs: “cockiness, complacency and [...] […] A brief look at Starbucks loss of momentum, which Maija has talked about. - How the success of momentum can result in the 3 Cs: “cockiness, complacency and […]

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