Comments on: Find your company’s citizen voice http://wordslinger.com/blog/2008/01/find-your-companys-citizen-voice/ Corporate Poetry Sun, 20 May 2012 01:34:25 +0000 http://wordpress.org/?v=2.1 By: Britt http://wordslinger.com/blog/2008/01/find-your-companys-citizen-voice/#comment-539 Britt Thu, 03 Jan 2008 21:34:01 +0000 http://wordslinger.com/blog/2008/01/find-your-companys-citizen-voice/#comment-539 Excellent post, Maija. I've been thinking about this topic but more in regard to how, as the primaries heat up, the candidates are sticking to their messages while disrobing their fighting voices. Specifically, Hillary honed her position compared to the other candidates and our choices are to demand change (Edwards), hope for change (Obama) or work really, really hard for change (Hillary). It's nice to demand and hope for change but that doesn't guarantee anything will actually get done. Working really, really hard is more specific. It shows that she understands the system, speaks to the American work ethic and subtly jabs at the current administration. This is a very shrewd voice she's adopting for the big fight. Excellent post, Maija. I’ve been thinking about this topic but more in regard to how, as the primaries heat up, the candidates are sticking to their messages while disrobing their fighting voices. Specifically, Hillary honed her position compared to the other candidates and our choices are to demand change (Edwards), hope for change (Obama) or work really, really hard for change (Hillary).

It’s nice to demand and hope for change but that doesn’t guarantee anything will actually get done. Working really, really hard is more specific. It shows that she understands the system, speaks to the American work ethic and subtly jabs at the current administration. This is a very shrewd voice she’s adopting for the big fight.

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