http://wordslinger.com/blog Corporate Poetry Tue, 02 Mar 2010 00:10:33 +0000 http://backend.userland.com/rss092 en Please visit me there. It's just so much easier to blog that way. Meanwhile, once I have some breathing room I'll update WordPress and integrate my Posterous posts with the Wordslinger blog. Or you can always be my friend on Facebook. http://wordslinger.com/blog/2010/03/im-in-love-with-posterous/ There's a lot going on in this sweet little finishing touch from Vimeo, which appears at the bottom of a video when you haven't logged in to their site. "Conversation" and "your voice" entreat you to join, "five seconds" says it's quick and worth your time. A very well-written example of ... http://wordslinger.com/blog/2009/09/now-thats-how-to-use-an-interface/ I've been busy. Hence this blog's extended nap. I feel bad about this but there are good reasons. What I did with my past year: - Rebranded a major dot-com consumer service, with special attention to brand voice in the user interface and every customer touch point (think log ins, ... http://wordslinger.com/blog/2009/09/gulp/ Thanks to John Rousseau for sharing this post on the value of Twitter. I'm twittering @wordslinging, using it for precisely the reason Geoff Manaugh at BLDG BLOG discusses: note taking. I never thought of it that way. Makes me appreciate it more as a tool. http://wordslinger.com/blog/2009/04/twitter-is-a-ball-point-pen/ I was surprised to receive this email from Anthropologie: Why this elicited a positive response: - I sometimes like Anthropologie products. - I care about eating local produce. - It made me think of Anthropologie in a new way. Why this works as break-through marketing: - They're collaborating with local superstars on key themes ... http://wordslinger.com/blog/2009/04/anthropologie-connects-with-email-marketing/ John Cook at TechFlash writes about various web sites that allow you to search inside of Obama's speech for words and phrases. He covers Delve Networks, Microsoft and CNN's Photosynth, and ReadWriteWeb's use of Wordle's cloud tags of current and past speeches. When developing tone and brand personalities, Wordle is ... http://wordslinger.com/blog/2009/01/new-nation/ Ah, finally. Thank you President Obama. Thank you Elizabeth Alexander. The following is a transcript of the inaugural poem recited by Elizabeth Alexander, as provided by CQ transcriptions. (from The New York Times) Praise song for the day. Each day we go about our business, walking past each other, catching each others' ... http://wordslinger.com/blog/2009/01/we-encounter-each-other-in-words/ For marketers, brand managers, design directors, designers and anyone with a general interest in messaging strategy, I'm going to deconstruct the Obama campaign's successful implementation of a single message. I'll start at the end, with Obama's transition. The Change.gov website is up. As expected, it's brilliant in its simplicity and ... http://wordslinger.com/blog/2008/11/change-in-transition/ While listening to NPR, I heard the sponsor's spiel for the MacArthur Foundation: "The MacArthur Foundation supports creative people and effective institutions committed to building a more just, verdant, and peaceful world. In addition to selecting the MacArthur Fellows, we work to defend human rights, advance global conservation and security, make ... http://wordslinger.com/blog/2008/10/verdant-is-the-new-green/ Jan: ...With marketing dollars, invest only what can be measured and cut everything else; but now is time to be aggressive with company’s messaging—so PR and communications strategy important (can do a lot these days with relatively low investment). Focus on building out only the essential features of your ... http://wordslinger.com/blog/2008/10/vcs-say-messaging-still-important-in-tough-economy/